Digital transformation is inevitable for established B2C (Business-to-Consumer) businesses. Nonetheless, many B2B Experts are still largely unfamiliar with e-commerce. Despite the widespread use of mobile
What marketing strategies should online retailers employ to succeed in the post-e-commerce era? E-commerce businesses should take advantage of a variety of innovations as technology
In the “e-commerce 2.0” era, the combination of online and offline sales will be a major trend, where offline salespeople can compensate for the lack
The world has experienced a wave of digital transformation, with an increasing number of brands adopting the smart retail model. This trend happened since the
Online retail has risen dramatically both globally and in Hong Kong as a result of the pandemic. This demonstrates that the online market still has
Whilst traditional marketing centers on product features and functions, interactive marketing focuses on “people”. To understand and meet customers’ high expectations, online stores focus on
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