Festival Marketing 2022: How to win traffic without increase expenditure?

Q4 is the most important season for business owners! Consumers are more willing to buy during this period. Most of the major brands will compete for traffic and how you can win the games of 2022 Holiday Advertising with WhatsApp?

Have you encountered any of the following challenges that hinder your success in seizing the shopping spree?

  1. Advertising costs on platforms such as Facebook are increasing during the holiday. 
  2. Invalidation of cookies outcomes in inaccurate advertising positioning, making it increasingly difficult to find target customers online.
  3. There are no other traffic channels besides Facebook.

Do you want to know how to boost festival sales without increasing advertising costs? You must first identify the source of your traffic!

Three Major Traffic Sources

Paid Traffic

Organic Traffic

Own Traffic

  • Google Ads
  • Facebook / Instagram Ads
  • Remarketing ads
  • LinkedIn advertising
  • YouTube ads
  • SEO
  • Content marketing
  • Social media
  • Press release
  • Customer database
  • Telephone  
  • E-mail address

Paid Traffic

Although paid traffic can help businesses grow quickly, its cost will also rise in tandem with peak season demand.

Organic Traffic

Followers and fans from search engines and social media are free traffic, but you can’t totally rely on them. This traffic does not really belong to you, but rather to platforms such as Google or Facebook. Your traffic will most likely be lost if the platform changes its policies or algorithms.

Own Traffic

Your own traffic is a gold mine, which can be a customer list, phone number, or email address. To carry out precise marketing for customers, you do not need to contact them directly through the platform.

Pay attention to the following content if you rely too heavily on platforms or only have Facebook as a single source of traffic. We will show you how to create a new traffic channel. The following advantages will result from the helpful ideas that our team is about to share.

  • No need to rely on public platforms with great traffic (Facebook / IG / Google)
  • Easy way to target your ideal customers

Old Owned Traffic VS New Owned Traffic

Old Own Traffic – Email Marketing (eDM)

New Owned Traffic – WhatsApp Marketing

  • High coverage
  • More than 5 million people in Hong Kong use WhatsApp every day
  • Unable to interact with customers in real-time
  • Long waiting time
  • Interact with customers in real-time
  • Shortens the waiting time
  • Open Rate (reading rate) about 20%
  • Open Rate (reading rate) over 98%
  • CTR 2-4%
  • CTR over 45-60%
  • Most platforms only support images, text, and GIF files
  • Support text, PDF files, videos, images
  • Send and receive
  • Able to communicate with customers two-way to improve interaction

There are numerous methods for businesses to acquire new customers; however, the key is to reach them in a modern and creative way. WhatsApp is a relatively new marketing platform with over 2 billion active users worldwide. Many businesses have been part of the WhatsApp Economy and increase revenue and profits significantly. Even small and medium-sized businesses can use WhatsApp to immediately accelerate growth.


Despite the fact that WhatsApp and traditional email marketing appear to be very similar, the data is indeed not. The WhatsApp newsletter has a readership rate of more than 90%, whereas email marketing has only 21.5%. Furthermore, the click-through rate for email marketing is only 3%, whereas it is up to ten times higher for WhatsApp! To effectively implement WhatsApp marketing, the upgraded functions of the WhatsApp Business API must be integrated via VIMOS. After activation, you will have access to WhatsApp broadcast, auto-reply, interactive buttons, A/B test broadcast, and other grand features. These functions are proven to be effective in facilitating one-on-one interaction.


Learn more about WhatsApp marketing strategies with the help of the article below.

Further reading: WhatsApp Marketing Engages More Customers

Real case: Education Center 

This Center is located in Hong Kong. They provides students with the following services:

  • Chinese, English, and Mathematics tuition service
  • Secondary School Interviews preparation (physical and online one-on-one/private or group teaching)
  • Entrance Examination Training
  • and many more!

By utilizing VIMOS WhatsApp Business API tools, they reduced the burden on customer service. The education center intended to establish new marketing channels to attract a large number of parents and students to enroll in classes.

1. WhatsApp keyword auto-reply + template message

Parents can now sign up for lectures on WhatsApp with the help of the auto-reply system. Furthermore, questions from parents can be quickly answered even during non-office hours. It successfully saves a lot of time and manpower.

2. WhatsApp one-click broadcast + label classification

The center uses WhatsApp broadcasts to distribute various lecture information to parents. Afterward, the education staff categorizes the information based on the needs of parents and children. As a result, the average click-through rate on messages increased from 10% to 80%.

Further reading: VIMOS Success Story: How Elite Learning Centre Achieved 3X Open Rate

Create a new WhatsApp marketing channel for your business, and establish a close connection with your customers! Let’s book a FREE 15-minute product demo with one of our VIMOS Specialists.