In the past, newsletters were a form of email marketing (eDM). They allowed marketers to send promotional messages to potential customers’ email addresses, using compelling content to boost sales and increase website traffic. However, with the rise of instant messaging apps, and the fact that fewer people engage with emails, with an average email open rates of around 15%. Therefore, using WhatsApp as a communication tool makes it easier to reach potential audiences.
The CPL (Cost Per Lead) of WhatsApp broadcast messages is on average less than 10 times that of Facebook ads, with an easier to operate platform.
When customers initially hear about the product, they don't want to purchase it. By presenting its true value to them, you can more quickly transform potential consumers into loyal customers.
Categorize contacts based on their interests in products or preferences and include the recipient's name in the subject to attract their attention.
Using WhatsApp newsletters through WhatsApp broadcast + tags + automatic reply functions, marketing personnel can send personalized promotional newsletters to potential customers’ WhatsApp phone numbers.
Supports multiple members simultaneously logging into the same WhatsApp to handle queries, allowing access to the VIMOS platform at any time and routing conversations to suitable colleagues.
Customize selected keywords and preset replies to instantly respond to frequently asked questions and queries from advertisements, ensuring that customer inquiries are handled with care 24/7, by providing a seamless inquiry process for customers.
Select applicable contact tags and import new contacts to create WhatsApp broadcast lists, sending personalized promotional messages to target audiences with just one click.
Step-by-step demonstration on how to use VIMOS x WhatsApp to guide potential customers into the newsletter marketing funnel.
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