Ahead is Christmas… Do you want to take advantage of the holiday season’s peak sales and boost store performance? Pay attention to the counsel of a Chinese billionaire who built his company with the ideals of advertising. Jason Jiang Nanchun will share marketing tips with you on how to make your products stand out from the crowd!
“Good advertisements are all the same, but bad advertisements are different in their own way.” – Jason Jiang Nanchun, founder of Focus Media.
Jason Jiang Nanchun and Focus Media
The largest provider of offline advertising solutions in China is Focus Media, with Jiang Nanchun as the founder and CEO. Over 200+ cities receive 500+ million impressions per day from Focus’ elevator advertising. This makes it China’s top marketing medium for raising brand awareness. In addition, Jason received a prestigious award from China Advertising magazine in 2011 for his 30-year contribution to Chinese advertising.
In just three simple sentences, Nanchun defined the caliber of advertisements as follows:
- Do customers recognize it?
- Do employees use it?
- Do competitors hate it?
Jason also has a collection of “advertising syllogisms” that explain how to create effective advertisements. Your products become more homogenized when you run an online store. For instance, sushi is sold by both you and the sushi restaurant. Clear?
Jason Marketing Tips: Make your product unique and specific.
Selling points for product uniqueness must be present in an effective advertisement if salespeople are to convince customers to make a purchase. The four main directions listed below can help you differentiate products effectively:
- Direct Appeal: Tired and sleepy? Drink Red Bull.
- Dramatic Expression: Don’t call mom when you’re hungry. Get hungry soon!
- News Statement Method: 400 million urban residents, 200 million people watch Focus every day
- Question-type Advertisements: Spending two to three hours every day assisting customers, leaving no time for other tasks? Allow WhatsApp Chatbot to assist you!
Jason Marketing Tips: Establish Customer Trust Through Different Ways
A new brand must first gain consumer trust if it hopes to take hold of their minds. In fact, gaining customer trust is a major issue for SMEs and new businesses. This is because they lack the massive advertising budgets of bigger corporations, as highlighted in our previous article. A buyer is always filled with uncertainties even if he is interested in your product. He won’t be permitted to place an order until we alleviate these worries. You will learn how to begin from one of the three directions below.
- Demonstrate your sales.
- Zero return rate
- Best Selling Book for the Past 125 Years, as Chosen by New York Times Readers
- 1 million units sold in Japan
- Product Recommendations and Customer Testimonials
- Providing customers with “Hooks” (freebies or additional services)
- The education industry can offer free lectures and trial classes.
- Coupons, limited-time festive deals available in retail
- Professionals like lawyers can offer industry seminars as well as free consultations
The book cover typically has celebrity endorsements, reviews, and best-seller lists to foster trust.
Further reading: E-commerce Trends: 3 Ways To Eliminate Customers’ Objections
Jason Marketing Tips: Keep it simple.
Simply said, it involves telling users about your advantages upfront. Being straightforward and basic is crucial. Utilize less space when describing the advantages you may offer users and focus more on their problems.
Take VIMOS as an example. It is preferable to reduce customer waiting times compared to big data marketing, auto-reply, and mass broadcasting. You can five-fold your turnover, speak with tens of thousands of customers each day, and offer round-the-clock customer service.
Further reading: VIMOS Success Story: How Elite Learning Centre Achieved 3X Open Rate
2023 Marketing Trends
Say you currently have a great advertisement. Which platform must you promote on, is the question? Facebook? Google? Instagram? TikTok?
Advertising and content by themselves are no longer sufficient to keep full spenders in the face of escalating traffic rivalry. Is there a new source of traffic in addition to greater advertising investment?
Download the 2022 WhatsApp’s Strongest Marketing Strategies eBook for free. This eBook will lead you through WhatsApp Business API and how to use its capabilities to increase sales and market your business. Learn how to effortlessly outperform your competitors by using the WhatsApp API!
This eBook will give you an in-depth understanding of
- the Difference between WhatsApp Business API and free WhatsApp
- WhatsApp API functions and real customer scenarios
- WhatsApp Chatbot
As e-commerce becomes more popular, an increasing number of customers are starting to shop online. Similarly, online customer service has become an important factor in retaining consumers. Businesses are evermore using WhatsApp and Messenger to handle online inquiries.
Chatbots with automated responses have the potential to improve customer service processing efficiency while lowering operating costs. Previously, customer service departments were required to be available 24/7; however, they now solely rely on WhatsApp chatbots to handle customer inquiries.
WhatsApp marketing is still in its infancy, with few resources at its disposal. VIMOS does more than just assist people in creating WhatsApp chatbots. Moreover, our team hopes to offer some pointers on how to make the most of this valuable platform resource for your e-commerce! In addition, we advise small and medium-sized businesses on how to use WhatsApp chatbots to reduce manpower workload.
Professional Marketing and Customer Service Guidance
In comparison to other SaaS Model companies, VIMOS also offers after-sales customer service. Consumers who subscribe to VIMOS can acquire guidance from the customer service team, as well as support in other business situations.
Sign up for VIMOS today and enjoy a complimentary 7-day free trial of WhatsApp Cloud API. Our specialists are always ready to provide assistance with using the platform and other functions of WhatsApp API. Connect with us now!
What is Advertising Syllogism?
- Make your product unique and specific.
- Establish Customer Trust Through Different Ways
- Keep it simple.