WhatsApp Cash Vouchers are becoming a key tool in e-commerce and online shop promotions, especially with the distribution of the government’s $5,000 consumption voucher in 2023. As an online merchant, have you considered leveraging WhatsApp to send cash vouchers/prepaid vouchers/gift certificates to seize this business opportunity and rapidly increase sales? These electronic vouchers can be sent to customers through WhatsApp, allowing them to enjoy discounts or free gifts when they purchase goods or services. They come in various forms, such as fixed amounts, percentages, minimum spend discounts, and buy-one-get-one-free deals, and can be designed and issued based on different objectives and scenarios.
But what are the advantages of using WhatsApp vouchers, and how can they be sold effectively? This article will explore the most effective marketing tactics for e-commerce on WhatsApp!
Four Major Advantages of WhatsApp Cash Vouchers/Prepaid Vouchers/Gift Certificates
Using WhatsApp vouchers as a marketing tool in e-commerce has several advantages:
- Stimulate Customers’ Willingness to Purchase and Take Action
Increase customers’ trust and affection for your brand, making them feel valued and rewarded, thus enhancing loyalty. And prompt customers to place orders immediately upon seeing the offer, thereby improving conversion rates!
- Reduce 40% of E-commerce Marketing Costs
There is no need to print, mail, or distribute, as you can reach a wide audience simply by sending the vouchers through WhatsApp. This helps merchants save 40% of their marketing costs with ease!
- Expand E-commerce Marketing Coverage by 50%
Leverage WhatsApp’s social features, such as groups, forwarding, and status updates, to allow customers to share and recommend with their friends, family, and colleagues, attracting more potential customers.
- Easily Obtain More Potential Customers’ Phone Numbers for Remarketing
By having customers register or purchase vouchers in your WhatsApp e-commerce, you instantly get their contact information. With VIMOS’s WhatsApp broadcast feature, you can send them more promotional information and product recommendations, increasing repurchase rates and loyalty.
WhatsApp Cash Voucher/Prepaid Voucher/Gift Certificate Sales Tactics
To effectively sell WhatsApp vouchers through your WhatsApp Shop, follow these steps:
Step 1: Create Unique Vouchers
- Target Customer Identification: Base your analysis on the characteristics and value of your products or services to determine your target customer group, such as age, gender, location, interests, needs, etc. Collect their WhatsApp contact information, like mobile numbers and usernames.
- Design Attractive Offers: Design the type and content of the WhatsApp vouchers to suit your target customers’ preferences and behaviors, such as discount rates, validity period, terms of use, etc. Give them an attractive name and description, like “Limited Time Offer,” “New User Exclusive,” “Bonus with Purchase,” etc.
Step 2: Share and Promote Your Vouchers
To achieve your marketing goals and budget, you can use different channels and tools to send WhatsApp vouchers to your target customers. Here are some free or paid options:
- Use VIMOS’s WhatsApp broadcast feature to send offers to your existing customer base.
- Use the VIMOS WhatsApp Shop feature to upload cash vouchers to your WhatsApp business.
- Post on popular social media platforms like Instagram and Facebook.
- If you have a sufficient budget, you can also try using Facebook ads. If you’re not sure how to proceed, feel free to contact our live customer support for advice!
⚠️ Important Tip: No matter which promotional channel you use, include your WhatsApp Shop link to capture customer contact information for subsequent sales and remarketing!
Step 3: Customers Easily Claim Vouchers and Add to WhatsApp Shopping Cart
Your promotions have piqued customer interest, and they’ve added your WhatsApp Shop to their contact list. WhatsApp will automatically send a message introducing the voucher offer and product link. Customers can easily add the desired vouchers to their WhatsApp shopping cart.
Step 4: Customers Complete One-Stop Payment in WhatsApp
After verifying voucher details, customers can choose their preferred online payment method without leaving WhatsApp. VIMOS supports various payment methods including UnionPay, Alipay, WeChat Pay, Visa, Mastercard, etc.
Step 5: Customers Redeem Offers In-Store/Online
Once customers complete the purchase of their shopping vouchers on WhatsApp, they will receive an activation message/image of the cash voucher, which they can present in-store to enjoy the offer immediately.
Step 6: Track and Analyze Data with WhatsApp CRM
Track and analyze the distribution and usage of WhatsApp cash vouchers/prepaid vouchers/gift certificates based on your marketing metrics and expectations, such as volume sent, open rate, forward rate, purchase rate, etc. Utilize professional VIMOS WhatsApp data analytics and Customer Relationship Management (CRM) tools to gain deeper insights and recommendations.
WhatsApp cash vouchers/prepaid vouchers/gift certificates are a highly effective e-commerce marketing tactic that can help businesses increase conversion rates, enhance loyalty, save costs, and expand coverage. VIMOS offers a one-stop, powerful, and flexible sales and marketing platform that allows you to build closer and more effective relationships with your customers, thereby enhancing the performance and competitiveness of your online store. If you would like to learn more about WhatsApp API, feel free to contact VIMOS at any time!
