About Canvas Sweet Oil Painting Shop
Canvas Sweet Oil Painting Store is a specialized oil painting store located in Hong Kong. It was established in 2012. It mainly provides customized services such as wedding oil paintings, family oil paintings, and children’s oil paintings. The target customer group of Canvas Sweet oil painting store is individuals and businesses who are interested in and need oil paintings, such as newlyweds, families, photographers, wedding banquet companies, etc.
Canvas Sweet oil painting store originally adopted a traditional offline operation model, mainly relying on manually answering customers’ questions on WhatsApp for marketing and sales. This model has the following disadvantages:
- It is not timely and efficient enough. It requires a lot of manual time and effort to respond to customer inquiries and orders, which is prone to problems such as missing orders, delays, and errors.
- It cannot meet the online shopping experience requirements of the new generation of customers. Customers cannot view product catalogs, preview effects, complete payments and other operations directly on WhatsApp. They need to jump to other platforms or websites, which increases shopping obstacles and the churn rate.
- Performance growth is slow. Due to low customer interaction and conversion rates, it is unable to effectively attract and retain customers, and cannot use data analysis to optimize marketing strategies and enhance brand image.
In 2020, the COVID-19 epidemic severely hit the offline sales industry. Canvas Sweet oil painting store urgently needs to accelerate digital transformation in order to survive in the market. They chose VIMOS WhatsApp Cloud API service to quickly establish a dedicated WhatsApp online store.
Challenges faced by Canvas Sweet oil painting store before transformation
Since 2020, the COVID-19 epidemic has caused huge impacts and changes on the global economy and society, especially for companies with physical stores. Canvas Sweet oil painting store also faces the following challenges:
- Offline sales are restricted. Due to social distancing measures and reduced foot traffic, the physical store of Canvas Sweet’s oil painting store cannot open and receive customers normally, resulting in a significant drop in revenue.
- Customers prefer online shopping. Due to the impact of the epidemic, customers’ consumption habits and preferences have changed. More customers choose to purchase products and services online and expect a more convenient and safer shopping experience.
- Digital transformation is imminent. Faced with the impact and changes brought about by the epidemic, Canvas Sweet oil painting store must accelerate the pace of digital transformation in order to adapt to market demand and competitive pressure and achieve sustainable business development.
Canvas Sweet Oil Painting Shop uses VIMOS WhatsApp to open an online store solution
In order to solve the above problems and challenges, Canvas Sweet oil painting store chose VIMOS WhatsApp Shop as its digital transformation solution. VIMOS WhatsApp Shop is a new online store solution based on WhatsApp, which provides enterprises with one-stop services from product display, online payment, customer support, and online marketing. Through VIMOS WhatsApp Shop, Canvas Sweet oil painting store realized the following functions and advantages within one week.
1.Use WhatsApp Profile and interactive catalog to display galleries and products to increase visibility and appeal
Canvas Sweet oil painting shop can create its own business profile on WhatsApp, including company name, address, contact information, website, catalog, etc., so that customers can see it at a glance. At the same time, the Canvas Sweet oil painting store can use the interactive catalog function provided by VIMOS WhatsApp Shop to display its products and services on WhatsApp, allowing customers to browse and purchase products anytime and anywhere, and receive real-time customer support.
2.WhatsApp automated customer service responds to customers 24/7, resolves their questions, and improves service quality and guest satisfaction
Canvas Sweet oil painting store can use the automatic reply function provided by VIMOS WhatsApp Shop to help companies automate their sales and customer service processes. Canvas Sweet oil painting shop can set its own keywords and default replies to respond quickly when it receives customer inquiries. At the same time, Canvas Sweet Oil Painting Shop can also use the interactive button function provided by VIMOS WhatsApp Shop to provide button options in messages, allowing customers to directly trigger the preset conversation process or template message to complete the automatic query process more completely.
3.WhatsApp in-conversation payments allow guests to safely complete transactions within WhatsApp, increasing guest conversion rates.
Canvas Sweet oil painting shop can use the payment function provided by VIMOS WhatsApp Shop to achieve safe and convenient payment collection on WhatsApp. Canvas Sweet oil painting store can support multiple payment methods, including Apple Pay, Google Pay, Tap & Go, Alipay, WeChat or credit card, etc. This allows customers to complete the entire shopping process on WhatsApp without jumping to other platforms or websites, reducing shopping barriers and churn rates.
Performance analysis after using VIMOS WhatsApp Shop
After using VIMOS WhatsApp Shop, Canvasweet Oil Painting Shop has achieved remarkable results and benefits.
- Brand influence has increased rapidly, and sales performance has increased significantly.
According to the data analysis report provided by the VIMOS WhatsApp Shop backend, within three months of using the platform, Canvas Sweet oil painting store contacted more than 5,000 new customers on WhatsApp and completed more than 1,000 orders on WhatsApp. These numbers are up 300% from before using the platform.
- Guests’ online experience has been greatly improved, and their satisfaction has increased by 30%
Using VIMOS WhatsApp Questionnaire Function to collect customer feedback surveys, within three months of using the platform, the customer satisfaction of Canvas Sweet oil painting store increased from 70% to 90%. Customers are very concerned about product display, automatic replies, and payment on WhatsApp. Functions, etc. are very satisfying and convenient.