The online shop checkout process is too complicated, which will lead to a 70% drop in conversion rate!
In the era of fierce competition in e-commerce, how to attract and retain customers is an important issue for every e-commerce operator. However, many e-commerce merchants face a common challenge: the checkout process is too cumbersome, resulting in customer churn and low conversion rates. The WhatsApp API allows e-commerce merchants to communicate with customers quickly and effectively, improving their purchase intention and conversion rate! E-commerce companies can establish intimate and convenient connections with 98% of Hong Kong people through the upgraded version of WhatsApp.
What are the detailed reasons that cause consumers to abandon orders and checkout?
According to research, the speed and convenience of the checkout process will directly affect whether customers make a purchase. However, 68% of customers abandon shopping because the checkout process is too complicated or too slow. This will not only reduce e-commerce revenue, but also damage e-commerce brands and customer loyalty. According to Baymard Institute, the reasons why customers abandon shopping include:
- Checkout process is too lengthy
- To jump to other apps to process payments
- Need to register an account/become a member
- Not enough payment options
- Too much information needs to be filled in
Take IG Shop / IG shop as an example
After customers see a product they like on Instagram, they need to DM the merchant to ask about product details, price, discounts, logistics, etc., and the merchant needs to manually type out replies one by one, which is very time-consuming and labor-intensive! Moreover, the checkout process of IG Shop is also very troublesome. Most customers need to transfer money through online banking and then take a screenshot or Cap picture to confirm with the merchant. Switching between different screens will make customers lose their patience!
After customers see a product they like on Instagram, they click on the product tag link and enter the official offsite shopping website to make a purchase. When checking out, they also need to jump to another payment platform screen. Jumping around is confusing and very cumbersome!
(Image source: 91APP)
Upgrade your online shop with VIMOS WhatsApp API
So, how to solve these problems? VIMOS WhatsApp API can help e-commerce companies quickly and effectively communicate with customers through WhatsApp, the world’s most popular instant messaging platform, and improve their purchase intention and conversion rate. If you have a WhatsApp business account, you might as well try upgrading the following features and you can open a WhatsApp online shop in ten minutes!
Upgraded function 1: Support multi-person team login and instant messaging
It allows e-commerce merchants to interact with customers instantly on WhatsApp, answer their questions and needs, provide information and suggestions on products and services, and guide them through the purchase process. Reduce the time customers wait on the website, increase their trust and satisfaction, and promote their purchasing behavior.
Upgraded feature 2: WhatsApp automatically responds to customer questions 24 hours a day
Preset some common questions and answers and automatically reply to customers through keywords, saving manpower and time, and improving efficiency and quality. Make customers feel valued and cared for and reduce the likelihood of them abandoning their purchase.
Upgraded function 3: WhatsApp automated customer service messages
Send some automated messages to customers, such as order confirmations, shipping notifications, tracking numbers, review invitations, etc., to increase customer loyalty and repurchase rates. Make customers feel cared for and respected, and increase their trust and favorability in e-commerce.
Upgraded feature 4: Seamless payment within WhatsApp conversations, supporting multiple payment methods
E-commerce merchants accept multiple payment methods through WhatsApp, such as credit cards, PayPal, WeChat Pay, Alipay, etc. Let e-commerce companies provide more choices and convenience to customers, increase their trust and satisfaction, and improve their conversion rates.
💡 Read more:WhatsApp E-Shop: 2024 Business Guide
VIMOS helps you open a WhatsApp online shop in ten minutes! Provide a one-stop powerful and flexible sales and marketing platform, allowing you to establish more intimate and effective relationships with your customers, and improve your online shop performance and competitiveness. If you want to know more about WhatsApp API, please feel free to contact VIMOS!