According to market research firm Ipsos, 89% of consumers place great importance on interacting with brands, and they are often persuaded to make a purchase during these interactions!
Harvard Business Review has also studied the importance of online customer service, noting that merchants offering quick and effective customer service close seven times more orders than the average merchant. With a penetration rate of 90% in Hong Kong, WhatsApp is a prime opportunity for online merchants to enhance interaction and communication with their target customers, bringing brands closer to consumers and improving promotional effectiveness.
This article will introduce several marketing tips for small and medium-sized enterprises (SMEs) using WhatsApp API and how they can help you stand out in a competitive market!
Tip 1: Apply for an Official WhatsApp Business Account to Enhance Credibility
A WhatsApp Business account is a special type of account designed for businesses. It allows you to display your e-commerce information on WhatsApp, such as name, address, contact information, description, catalog, etc. This makes it easier for customers to find you, enhancing your brand image and credibility. To apply for a WhatsApp Business account, you need to automate your customer service processes through WhatsApp API, send notifications and confirmation messages, and receive customer feedback and inquiries.
Tip 2: Use WhatsApp for Customer Relationship Management (CRM) to Categorize Customers
Manage and analyze your customer data with WhatsApp CRM to categorize customers into different groups, such as new customers, loyal customers, potential customers, etc. A CRM system allows you to offer different services and promotions to different types of customers, thereby increasing customer satisfaction and loyalty. To use WhatsApp CRM, you need to connect WhatsApp API to a third-party CRM platform. VIMOS has designed a one-stop system for you to enjoy a variety of WhatsApp functions and CRM systems on the same platform!
Tip 3: Boost E-commerce Sales: Send Personalized Promotions via WhatsApp
Send personalized promotions to your customers based on their categorization, such as new product introductions, limited-time discounts, member benefits, etc. These promotions can attract customer attention, stimulate their purchasing desire, and increase brand loyalty. To send personalized promotions, you need to use the broadcasting feature of WhatsApp API, which lets you send multiple messages to multiple recipients at once. The broadcasting feature allows you to send different message content and formats based on factors such as customer interests, behavior, geographic location, etc., including text, images, videos, audio, etc. This makes your messages more targeted and attractive and can reduce message pressure and interference for customers.
Tip 4: One-Click Upselling to Past Customers via WhatsApp to Seize More E-commerce Opportunities
Past customers are a valuable asset to your online store; they can not only bring you stable income but also promote your brand and products. According to a study, the cost of acquiring a new customer is five times that of retaining an existing one, and the average order value of existing customers is 67% higher than that of new customers. Therefore, encouraging them to repurchase your products or services is crucial. You can use the keyword auto-reply feature of WhatsApp API, which allows you to set up predefined messages, such as thank-you messages, review invitations, repeat purchase offers, etc. These messages can be automatically sent to customers after a purchase or after a set period, to remind them of your presence, and increase their return and referral rates.
Extended Reading: 2024 WhatsApp New Feature: Top 6 Store Advantages
All the above e-commerce marketing tips require the use of WhatsApp API. VIMOS can provide a powerful and flexible one-stop platform that allows you to build a closer and more effective relationship with your customers, enhancing your e-commerce performance and competitiveness. If you want to learn more about WhatsApp API, feel free to contact VIMOS anytime!