4 Best Marketing Automation Tools

Digital Marketing is a low-cost yet effective lever for small and medium-sized enterprises. Marketing automation tools enable businesses to manage their operations for a modest monthly cost or even for free. Not only do operations run around the clock, but small businesses will not require as many employees as large corporations!

Marketing automation works smoothly for businesses, attracting traffic and upholding operations. Furthermore, it aids in customer service, CRM, and even remarketing to alleviate the problem of insufficient manpower.

Website User Data Analysis Marketing Automation Tool, Google Analytics

Google Analytics is a simple tool for tracking and analyzing website visitors. It takes the approach of displaying important data in the form of a dashboard. Furthermore, Google Analytics also provides more detailed data that can be reviewed through the report set. Its powerful web analytics and reporting tools can help businesses make the most of their visitors and potentially convert them into customers.

This marketing automation tool can provide the following data:

  1. It recognizes how users arrive at the website, such as whether they come from Facebook or Google. This enhances the operation strategy of various platforms.
  2. Google Analytics identifies the target audience entering the website, along with their nationality, age, and gender (as applicable).
  3. It tracks user behavior after they enter the website and which pages they spend the most time on. This marketing automation software also detects which products visitors are most interested in.

Google Analytics provides critical information about how your website is performing and what you can do to meet your objectives. You can even integrate other data sources to make better business decisions. However, the free version of this marketing automation tool is insufficient even for small and medium-sized businesses.

Further reading: WhatsApp will become a popular marketing platform in 2023. How can SMEs realize their profits?

CRM Marketing Automation Platform, Hubspot

Hubspot is an American software company that provides a platform for integrating CRM, digital marketing, and sales systems all in one place. It facilitates interaction across multiple communication channels, such as your website, email, phone calls, and social media. Businesses can use real-time data to monitor the performance of various platforms and continuously improve their marketing strategy.

This all-in-one CRM marketing automation platform features the following tools:

  1. Landing Page Design
  2. Email Marketing (eDM)
  3. Blog
  4. Data Analysis

Email Marketing Automation Tool, Activecampaign

ActiveCampaign is a must-have email marketing tool. It allows you to track how users interact with your emails after they receive them. Additionally, it selects qualified potential clients from all leads for customer relationship management in order to increase your sales.

An effective email marketing automation tool, Activecampaign offers the following tools:

  1. Form to collect potential customer information
  2. Tracking of user browsing behavior
  3. Customer Relationship Management (CRM)

Further reading: WhatsApp Newsletter vs Email Marketing: How can businesses customize a low-cost marketing plan?

WhatsApp Auto Reply + Customer Service Marketing Automation, VIMOS

WhatsApp is the most popular communication software in Hong Kong, with a user base that exceeds that of Facebook. However, only a few businesses are familiar with how to use this platform. VIMOS is more than just a set of WhatsApp marketing tools that can help you automatically respond to online inquiries. It also allows you to tag and classify customers using automated chatbots and then remarket to them.

VIMOS makes use of the WhatsApp Cloud API, which is the official service provided by Meta.

Further reading: WhatsApp Cloud API vs WhatsApp Business API Solutions: Which best suits your business?

VIMOS as an effective marketing automation tool offers the following features:

  • WhatsApp Auto-reply
  • WhatsApp Interactive Buttons
  • WhatsApp Broadcast
  • Simultaneous team usage
  • WhatsApp Link Generator
  • A/B Test Broadcast

Register for a 7-day free trial and experience the power of VIMOS as an effective marketing and sales platform. VIMOS Specialists are always available and ready to provide assistance during the entire process. Without any programming or software development skills, businesses can easily enjoy the stable and efficient extension functions of WhatsApp Business API. Connect with us now!